If you communicate without taking any of those actions, it sets you up for accusations of hypocrisy. But more than a trend, social activism is one of the ice-cream maker’s founding principles. “Things like coronavirus, global warming, Brexit and Trump’s divisive policies are forces that make people feel wobbly and vulnerable.

“Other brands should follow suit but I'll bet there are a number of paid social managers out there who would be forced to choose their career and income over an ethical and, sadly, meaningless ethical stance.”,Burwell wrote: “A cynic would say that the genius in their communications approach means they have figured out how to save on advertising by using politics and 'virtue signalling' to garner publicity. Ben & Jerry's issued a statement called "Silence is NOT an Option," detailing an action plan to work to "dismantle white supremacy" in the U.S. Ben & Jerry's statement on why Black Lives Matter. We have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.Receive monthly roundups of our most popular content.© 2020 Ben & Jerry's Homemade, Inc. Former chairman Jeff Furman, who led Ben & Jerry’s from the 1980s to his retirement in 2018, called.When Unilever bought Ben & Jerry’s in 2000, there were concerns that the ice-cream makers would sell out and lose sight of their values. For some, the commitment may prove genuine, for others it might be lip service — time (and hiring practices and wages and donations) will tell. You may be able to find more information about this and similar content at piano.io,All The Grocery Stores Open On Thanksgiving Day,How To Watch The Macy's Thanksgiving Day Parade,40 Restaurants Open On Thanksgiving This Year,This Candy Chute Is The Halloween Hack You Need,Eat Chips With No Mess With These Finger Guards,Amy Schumer Shared Her Would-Be Emmys Speech,The Cheesecake Factory Has A $15 Lunch Deal,Applebee’s Is Selling Boozy Halloween Drinks,Um, The 'Friends' Cast Just Reunited At The Emmys.Kristin Salaky is the news editor at Delish.com covering viral foods, product launches, and food trends.Delish participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.many brands issuing statements in support of Black Lives Matter.You'll Never Guess What Ben & Jerry's Has Come Up with This Time...Ben and Jerry's Newest Flavor is Perfect for Valentine's Day,Ben & Jerry's Created An Epic Ice Cream Taco,Ben & Jerry's Is Bringing Back A Popular Flavor,The Best Ben & Jerry's Flavors Around the World.

“Ben & Jerry’s can, of course, afford to take a stand – it won't ostracise itself from Facebook forever and the column inches generated sit neatly in their ethical, 'be good to each other' playbook,” Harry Lang, founder of Brand Architects, says.

We have to say his name: George Floyd.”.The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy.The company’s statement says that what happened to Floyd was not a result of “a bad apple. But research into the values of Generation Z suggests that this time around, social issues will not be so easily forgotten despite another downturn.“The data about Gen Z says that they care about values but they also care about things being cheap in a way that millennials didn’t. We may earn commission from the links on this page.The beloved ice cream brand is known for being socially and politically progressive.Ben & Jerry's has a strong history of supporting social justice and political progress, and the,"We have to stand together with the victims of murder, marginalization, and repression because of their skin color, and with those who seek justice through protests across our country," the company wrote. In 2015, it continued its long-running environmental efforts with a campaign to fight climate change, including the launch of a flavour called “Save Our Swirled”. Every Friday, there is an activism committee meeting that brings both groups together – the activism team advises on which issues to tackle and with which partners, while the marketing employees support these initiatives through events and campaign work. Do something that really counts, rather than communicate your support through advertising or social media… Then, once you start to build that foundation of positive actions, it legitimises what you choose to communicate in the future. Floyd is the latest in a long list of names that stretches back to that time and that shore.”.Additionally, Ben & Jerry’s offered a three-point plan on how we can collectively seek justice for the victims of state-sponsored violence and racism, which included establishing a formal process of nationwide healing and reconciliation, the passage of H.R.