A virtual museum of sports logos, uniforms and historical items. Currently over 10,000 on display for your viewing pleasure New York Knicks revamped their previous logo design by eliminating the dark shade color from the “KNICKS” wordmark, making the outline slightly thicker and making the whole concept more defined. The New York Knicks logo depicts a brown basketball, “illuminated” by the wordmark “KNICKS.” The letters are orange, and there’s a shadow in the lower part of them to add the 3D effect. The new logo uses a futuristic font superimposed over a basketball and behind them a triangle making the whole think look like a badge.

New York Knicks Logo on Chris Creamer's Sports Logos Page - SportsLogos.Net. Designed by Bud Freeman, the wordmark “KNICKS” superimposed over a brown basketball is known as the “Classic Roundball Logo.”

Logo History. The letters also have a black outline. The 1964 variation, which was developed by Bud Freeman of the J.C. Bull advertising agency, looked like a prototype of the current logo.

There was a brown basketball with a 3D lettering “Knicks” above. The typeface had something in common with the current one, although they are far from being identical. The Knickerbockers would introduce an iconic logo that would endure for the next three decades.